Value-based selling: An organizational capability perspective
نویسندگان
چکیده
منابع مشابه
Managing value-based exchange in industrial markets: An organizational capability perspective
Aalto University, P.O. Box 11000, FI-00076 Aalto www.aalto.fi Author Pekka Töytäri Name of the doctoral dissertation Managing value-based exchange in industrial markets: An organizational capability perspective Publisher School of Science Unit Department of Industrial Engineering and Management Series Aalto University publication series DOCTORAL DISSERTATIONS 59/2015 Field of research Service E...
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2015
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2015.02.009